Bringing its own little slice of regional charm, is the new Made of Ballarat Pop-up shop in Melbourne's CBD, which has opened from 29 March to 24 April 2019.
Boasting an eclectic collection of locally made products, tastings and Meet the Maker events, the Made of Ballarat Pop-Up Shop will surpass the everyday shopfront on Little Collins Street turning it into a creative hub. Inspired by the workshops and studios of Ballarat’s makers and artisans, the space will stimulate the senses and give people a taste of what they can expect when they visit Ballarat.
The Pop-Up Shop’s Meet the Maker series will give guests the opportunity to meet local artisans and learn about their craft; offer tastings from Kilderkin Gin, Latta Wines, Salt Kitchen Charcuterie and more, with other events including Q&A sessions with Ballarat artisans from businesses such Backyard Beekeeping and Green Woodsmith.
The Pop-up shop was created in a bid to entice more Melburnians to visit and explore the region, which is a 90-minute drive north-west of central Melbourne. The shop itself is the second phase of Made of Ballarat, the region’s new artisan-focused destination campaign.
“Made of Ballarat is a campaign that demonstrates to those living in Melbourne, and beyond, that there is an undercurrent of imagination that pervades our region. By extending the campaign to this Pop-Up Shop, we are bringing a taste of Ballarat to Melbourne, providing a small sample of what’s waiting to be discovered here. We know that many Melburnians have a preconceived idea of Ballarat, and we hope to make them stop, reconsider and walk away with a more accurate perception of what the city has to offer,” says Visit Ballarat CEO, Noel Dempsey.
See an an eclectic collection of products, events and stories at Melbourne's own Made of Ballarat Pop-up shop this April!
Dates: Friday 29 March – Wednesday 24 April
Location: Shop 4, 218-242 Little Collins Street, Melbourne VIC 3000
Times: Open daily 10am-6pm