While Melbourne may have taken the regrettable crown of 'most lockdown days' from Buenos Aires in Argentina, local independent creative agency, By All Means, has found some humour in this information by releasing a limited edition ‘Locktown’ t-shirts in an effort to raise money for Beyond Blue, to support the mental health of Victorians.
After 235 days under strict stay-at-home orders, the tees are a positive, artistic commemoration of our wonderful city, designed by one of Melbourne’s most beloved illustrators and artists, Oslo Davis.
Profits from all sales will be donated to Beyond Blue to help provide support for the city's ongoing mental health crisis.
This crown of 'most lockdown days' comes with some grim mental health implications, as seen in recent research conducted by the Australian Bureau of Statistics. This reveals that in June 2021, more than a quarter (27%) of Victorians experienced high or very high levels of psychological distress, almost 10% higher than the national average (18%). More so, Beyond Blue has reported a 20 to 30% increase in demand for support of anxiety, depression, and family and relationship issues compared to pre-pandemic levels.
The t-shirts have been designed by one of Melbourne’s most beloved illustrators and artists, Oslo Davis.
“Once crowned the world’s most liveable city, it’s devastating to see Melbourne take on the new title of having endured the most number of days in hard lockdown.” commented Ed Howley, Co-Creative Director at By All Means. “However, rather than wallowing, this project aims to not only celebrate our amazing city, but raise all-important funds to help alleviate the ongoing mental health crisis”.
“We have seen first-hand the impact these lockdown measures have had, and we're keen to do our part to help Melbourne return to its vibrant, culture-filled self soon.” continued Toby Cummings, Co-Creative Director at By All Means. “It made complete sense for us to team up with Oslo, one of Melbourne’s artistic icons, to create a beautiful, fun and poignant commemoration of this inauspicious moment in Melbourne’s history”.
Profits from t-shirt sales will be donated to Beyond Blue to help fund mental health and wellbeing support services to improve the lives of individuals, families and communities affected by anxiety, depression and suicide.
The limited edition t-shirts are available now for pre-order from locktown.com.au, for $45.