MELBOURNE FASHION WEEK 2018 DOES A CITY TAKEOVER


Melbourne Fashion Week (MFW) starts today, offering a week full program of jam-packed events, runway shows, shopping and free entertainment throughout the city.

Designed as a week-long city takeover and fashion intervention, the week will host a range of events, including Opening Weekend events, Street Runway, The Fashion Capsules and Vogue American Express Fashion’s Night Out (VAEFNO).

The Lord Mayor said Melbourne Fashion Week will feature Australian and international designers in events spread across the city. “I love Melbourne’s passion for fashion. We’re a city that supports creativity and hosts the nation’s best events,” the Lord Mayor said. “Last year the week-long event had an economic impact of $7.5 million and attracted more than 100,000 people to the city, reinforcing our reputation as the fashion capital of Australia.”

MFW’s presence will be felt city-wide with a series of free pop-up fashion moments. Models wearing this season’s looks will be popping up in trams, retail precincts and other surprise locations across the grid. Melbourne’s colourful Union Lane will be transformed into a free, featuring ready-to-wear collections from some of the city’s most popular nearby retailers.

Continuing the city takeover, The Fashion Capsules will showcase Melbourne’s creativity with a series of free fashion-inspired installations spread across Melbourne. Presented by Creative Victoria, the six exhibits include creations by Victorian-based artists, designers, jewellers, artisans and film makers. Shoppers at Emporium Melbourne will be able to lose themselves in an interactive foliage sculpture by experiential botanical artists LOOSE.LEAF and then explore the remaining five capsules across the city.




Then AFC Curated Store (Australian Fashion Council) in Swanston Hall will open Friday and remain open all weekend, showcasing a curated collection of Australian independent fashion labels. The store is a part of a program from the Australian Fashion Council, which supports local labels through industry mentoring, business development workshops, and engaging retail activations.

In addition on Sunday night, MFW will convert the iconic Campbell Arcade (Degraves Underpass) into an unexpected runway location, with two sold out featuring looks by some of the city’s most exciting designers, known for their unique perspective and distinct Melbourne edge.

See fashion and the city in a new light - check out MFW's program right here!

DETAILS

Dates: 31 August - 7 September 2018

Location: Various locations around CBD, including Melbourne Town Hall (90-130 Swanston St, Melbourne)

Times: Multiple times - see website for details

Admission: Free & ticketed events

Melbourne Fashion Week Website